Decision Intelligence For Regulated Finance 

Decision Intelligence For Regulated Finance 

Decision Intelligence For Regulated Finance 

1+ Workflows
1+ Workflows
1+ Workflows

Global Delivery Experience

Global Delivery Experience

Global Delivery Experience

Feelistic

Feelistic

WE TURN YOUR DECISION LOGIC INTO MODELS THAT IS TRUSTED BY THE REGULATOR.

WE TURN YOUR DECISION LOGIC INTO MODELS THAT IS TRUSTED BY THE REGULATOR.

WE TURN YOUR DECISION LOGIC INTO MODELS THAT IS TRUSTED BY THE REGULATOR.

The model is yours.

The model is yours.

The data stays with you.

The data stays with you.

Check your AI Decision Readiness Score

FEEL (Friendly Enough Expression Language) engine is the foundation of Feelistic because we want AI to inform but ensure the final decision is yours.
FEEL (Friendly Enough Expression Language) engine is the foundation of Feelistic because we want AI to inform but ensure the final decision is yours.
FEEL (Friendly Enough Expression Language) engine is the foundation of Feelistic because we want AI to inform but ensure the final decision is yours.
FEEL is a unique standalone application that can turn any complex policy or operating procedures into a workflow with underlying business rules. The output is a dashboard that highlights any gaps in seconds.
FEEL is a unique standalone application that can turn any complex policy or operating procedures into a workflow with underlying business rules. The output is a dashboard that highlights any gaps in seconds.
FEEL is a unique standalone application that can turn any complex policy or operating procedures into a workflow with underlying business rules. The output is a dashboard that highlights any gaps in seconds.
Intelligence, Evolved. 
Intelligence, Evolved. 

We can transform institutional knowledge into intelligent, compliant decision models across any jurisdiction. The founder has led transformation across Morgan Stanley, HSBC, AIA, and BNP Paribas delivering a 40% drop in migration incidents, 55% faster settlement, and $17M in cloud savings.

We can transform institutional knowledge into intelligent, compliant decision models across any jurisdiction. The founder has led transformation across Morgan Stanley, HSBC, AIA, and BNP Paribas delivering a 40% drop in migration incidents, 55% faster settlement, and $17M in cloud savings.

We can transform institutional knowledge into intelligent, compliant decision models across any jurisdiction. The founder has led transformation across Morgan Stanley, HSBC, AIA, and BNP Paribas delivering a 40% drop in migration incidents, 55% faster settlement, and $17M in cloud savings.

The pattern was always the same: firms invest in AI while the real decision logic stays trapped in documents and expert judgment. The Feelistic platform extracts that logic into auditable regulator-ready workflows so financial institutions can adopt AI safely

The pattern was always the same: firms invest in AI while the real decision logic stays trapped in documents and expert judgment. The Feelistic platform extracts that logic into auditable regulator-ready workflows so financial institutions can adopt AI safely

The pattern was always the same: firms invest in AI while the real decision logic stays trapped in documents and expert judgment. The Feelistic platform extracts that logic into auditable regulator-ready workflows so financial institutions can adopt AI safely

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Swirly background image

Operating Mandate

Operating Mandate

The logic that keeps your company running should not be jeopardised when a resource leaves. We can map any complex policy, procedure or framework in seconds.

Tier-1 Banks & Institutional Insurers

Capture your decision logic and answer any regulatory audit with ease. The AI today is a black box but we change that by defining the workflow that you own and control.

  • Automate credit decisioning. Underwriting, Basel IV capital and counterparty rules as executable tables. No hallucinated approvals; a structural defence against NPL exposure.

  • Enforce AML and KYC gates. Sanctions and compliance checks as zero-drift workflows, shielding the licence from HKMA, SFC and FinCEN action.

  • Cut claims leakage. Pricing and claims adjudication as deterministic pipelines with straight-through processing.

  • Answer model risk audits. Every automated action explains itself to auditors, node by node.

  • Leave the mainframe intact. Lift decision logic into portable models, then remap HKMA rules to MAS or APRA as you scale across APAC.Activities Requirements, locking in the 0% tax rate under the 2026 Inland Revenue (Amendment) Bill.

Tier-1 Banks & Institutional Insurers

Capture your decision logic and answer any regulatory audit with ease. The AI today is a black box but we change that by defining the workflow that you own and control.

  • Automate credit decisioning. Underwriting, Basel IV capital and counterparty rules as executable tables. No hallucinated approvals; a structural defence against NPL exposure.

  • Enforce AML and KYC gates. Sanctions and compliance checks as zero-drift workflows, shielding the licence from HKMA, SFC and FinCEN action.

  • Cut claims leakage. Pricing and claims adjudication as deterministic pipelines with straight-through processing.

  • Answer model risk audits. Every automated action explains itself to auditors, node by node.

  • Leave the mainframe intact. Lift decision logic into portable models, then remap HKMA rules to MAS or APRA as you scale across APAC.Activities Requirements, locking in the 0% tax rate under the 2026 Inland Revenue (Amendment) Bill.

Multi-Family Offices

Keep the 0% tax concession all year, and write the family's investment logic down before it walks out the door.

  • Hold the 0% concession. Perform continuous checks on FIHV eligibility, the HK$240M threshold and substantial activities, defended all year, not discovered at year-end.

  • Codify succession. The principals' portfolio and governance rules become executable models that survive any transition.

  • Govern gold, crypto and alternatives. Write the mandate rules once; enforce them on every allocation.

  • Document structure and residency decisions. Eligibility logic written down, so advisers and regulators see the same answer.

Multi-Family Offices (MFOs)

Keep the 0% tax concession all year, and write the family's investment logic down before it walks out the door.

  • Hold the 0% concession. Perform continuous checks on FIHV eligibility, the HK$240M threshold and substantial activities, defended all year, not discovered at year-end.

  • Codify succession. The principals' portfolio and governance rules become executable models that survive any transition.

  • Govern gold, crypto and alternatives. Write the mandate rules once; enforce them on every allocation.

  • Document structure and residency decisions. Eligibility logic written down, so advisers and regulators see the same answer.

Digital Banks & Challenger Insurers

Regulator-grade decision evidence without the need for a ‘Big 4’ budget or large compliance department

  • Low-cost compliance as a code: Any eligibility rules such as KYC or AML become executable models that write their own audit trail.

  • Pass licence-condition reviews: Every decision and defined parameter is mapped in a logical workflow ready for your review

  • Data sovereignty: AI is a black box; we give you the step by step workflow so that you can clearly see how your decisions are made 

  • Cross-border readiness: Swap the HKMA rule set for MAS when you launch in Singapore. No rebuild.

Digital Banks & Challenger Insurers

Regulator-grade decision evidence without the need for a ‘Big 4’ budget or large compliance department

  • Low-cost compliance as a code: Any eligibility rules such as KYC or AML become executable models that write their own audit trail.

  • Pass licence-condition reviews: Every decision and defined parameter is mapped in a logical workflow ready for your review

  • Data sovereignty: AI is a black box; we give you the step by step workflow so that you can clearly see how your decisions are made 

  • Cross-border readiness: Swap the HKMA rule set for MAS when you launch in Singapore. No rebuild.

Operating Mandate

The logic that keeps your company running should not be jeopardised when a resource leaves. We can map any complex policy, procedure or framework in seconds.

Tier-1 Banks & Institutional Insurers

Capture your decision logic and answer any regulatory audit with ease. The AI today is a black box but we change that by defining the workflow that you own and control.

  • Automate credit decisioning. Underwriting, Basel IV capital and counterparty rules as executable tables. No hallucinated approvals; a structural defence against NPL exposure.

  • Enforce AML and KYC gates. Sanctions and compliance checks as zero-drift workflows, shielding the licence from HKMA, SFC and FinCEN action.

  • Cut claims leakage. Pricing and claims adjudication as deterministic pipelines with straight-through processing.

  • Answer model risk audits. Every automated action explains itself to auditors, node by node.

  • Leave the mainframe intact. Lift decision logic into portable models, then remap HKMA rules to MAS or APRA as you scale across APAC.Activities Requirements, locking in the 0% tax rate under the 2026 Inland Revenue (Amendment) Bill.

Multi-Family Offices

Keep the 0% tax concession all year, and write the family's investment logic down before it walks out the door.

  • Hold the 0% concession. Perform continuous checks on FIHV eligibility, the HK$240M threshold and substantial activities, defended all year, not discovered at year-end.

  • Codify succession. The principals' portfolio and governance rules become executable models that survive any transition.

  • Govern gold, crypto and alternatives. Write the mandate rules once; enforce them on every allocation.

  • Document structure and residency decisions. Eligibility logic written down, so advisers and regulators see the same answer.

Digital Banks & Challenger Insurers

Regulator-grade decision evidence without the need for a ‘Big 4’ budget or large compliance department

  • Low-cost compliance as a code: Any eligibility rules such as KYC or AML become executable models that write their own audit trail.

  • Pass licence-condition reviews: Every decision and defined parameter is mapped in a logical workflow ready for your review

  • Data sovereignty: AI is a black box; we give you the step by step workflow so that you can clearly see how your decisions are made 

  • Cross-border readiness: Swap the HKMA rule set for MAS when you launch in Singapore. No rebuild.

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Swirly background image

Quantifiable Institutional Impact

Quantifiable Institutional Impact

Quantifiable Institutional Impact

By replacing fragmented human intuition with deterministic DMN workflows and governed AI pipelines, we deliver mathematically proven operational velocity and absolute regulatory resilience.

ZERO

ZERO

No Assumptions. Decision layer is fully deterministic

No Assumptions. Decision layer is fully deterministic

No Assumptions. Decision layer is fully deterministic

10%
10%
10%

Simplify complex regulations within seconds

Simplify complex regulations within seconds

Simplify complex regulations within seconds

10%
10%
10%

Resource knowledge retained to ensure business continuity

Resource knowledge retained to ensure business continuity

Resource knowledge retained to ensure business continuity

ZERO

ZERO

Zero mis-alignment. Built on industry standards

Zero mis-alignment. Built on industry standards

Zero mis-alignment. Built on industry standards

Take the AI readiness scorecard so that we can help you identify gaps before the regulator does

Take the AI readiness scorecard so that we can help you identify gaps before the regulator does

Take the AI readiness scorecard so that we can help you identify gaps before the regulator does

Our Execution Mandate

Our Execution Mandate
Our Execution Mandate
Extract and Structure Decision Logic

Structuralize Institutional Memory. We extract your undocumented operational frameworks, proprietary intrinsic valuation models, and pre-trade compliance gates, codifying them into rigid, machine-readable infrastructure to permanently eliminate key-person risk.

Extract and Structure Decision Logic

Structuralize Institutional Memory. We extract your undocumented operational frameworks, proprietary intrinsic valuation models, and pre-trade compliance gates, codifying them into rigid, machine-readable infrastructure to permanently eliminate key-person risk.

Extract and Structure Decision Logic

Structuralize Institutional Memory. We extract your undocumented operational frameworks, proprietary intrinsic valuation models, and pre-trade compliance gates, codifying them into rigid, machine-readable infrastructure to permanently eliminate key-person risk.

Deploy Governed AI

Deploy Governed AI Pipelines. We harness domain-optimized financial LLMs to ingest vast unstructured data—from SEC 10-K risk factors to non-traditional corporate culture audits—while anchoring their outputs to strictly governed, deterministic execution paths. Zero hallucination in the final decision layer.

Deploy Governed AI

Deploy Governed AI Pipelines. We harness domain-optimized financial LLMs to ingest vast unstructured data—from SEC 10-K risk factors to non-traditional corporate culture audits—while anchoring their outputs to strictly governed, deterministic execution paths. Zero hallucination in the final decision layer.

Deploy Governed AI

Deploy Governed AI Pipelines. We harness domain-optimized financial LLMs to ingest vast unstructured data—from SEC 10-K risk factors to non-traditional corporate culture audits—while anchoring their outputs to strictly governed, deterministic execution paths. Zero hallucination in the final decision layer.

Enforce Deterministic Execution. We eliminate probabilistic drift. Whether executing complex quantitative equity algorithms, triggering capital reallocation based on alternative sentiment signals, or automating multi-step underwriting approvals, our architecture guarantees 100% straight-through processing.

Enforce Deterministic Execution
Enforce Deterministic Execution

Enforce Deterministic Execution. We eliminate probabilistic drift. Whether executing complex quantitative equity algorithms, triggering capital reallocation based on alternative sentiment signals, or automating multi-step underwriting approvals, our architecture guarantees 100% straight-through processing.

Enforce Deterministic Execution

Enforce Deterministic Execution. We eliminate probabilistic drift. Whether executing complex quantitative equity algorithms, triggering capital reallocation based on alternative sentiment signals, or automating multi-step underwriting approvals, our architecture guarantees 100% straight-through processing.

Pre-empt Regulatory Scrutiny. We provide regulators with mathematical certainty. Every automated action generates a transparent, glass-box decision trail natively aligned with the strictest HKMA cloud-adoption and SFC GenAI Sandbox++ expectations

Pre-empt Regulatory Audits
Pre-empt Regulatory Audits

Pre-empt Regulatory Scrutiny. We provide regulators with mathematical certainty. Every automated action generates a transparent, glass-box decision trail natively aligned with the strictest HKMA cloud-adoption and SFC GenAI Sandbox++ expectations

Pre-empt Regulatory Audits

Pre-empt Regulatory Scrutiny. We provide regulators with mathematical certainty. Every automated action generates a transparent, glass-box decision trail natively aligned with the strictest HKMA cloud-adoption and SFC GenAI Sandbox++ expectations

Our financial services sector experience informing every engagement.
Our financial services sector experience informing every engagement.
Spotlight
Spotlight
"I worked with Pardeep while we were leading the implementation of Customer Protection Regulations (ie. PRIIPS, IDD) and GDPR for HSBC Group Insurance. He is very structured, organised, a good presenter and strong communicator and managed senior stakeholders very well. He was well regarded by his peers and the management team. I have enjoyed working with Pardeep and hope we can collaborate again to deliver other large complex change programmes in the future."
"I worked with Pardeep while we were leading the implementation of Customer Protection Regulations (ie. PRIIPS, IDD) and GDPR for HSBC Group Insurance. He is very structured, organised, a good presenter and strong communicator and managed senior stakeholders very well. He was well regarded by his peers and the management team. I have enjoyed working with Pardeep and hope we can collaborate again to deliver other large complex change programmes in the future."
"I worked with Pardeep while we were leading the implementation of Customer Protection Regulations (ie. PRIIPS, IDD) and GDPR for HSBC Group Insurance. He is very structured, organised, a good presenter and strong communicator and managed senior stakeholders very well. He was well regarded by his peers and the management team. I have enjoyed working with Pardeep and hope we can collaborate again to deliver other large complex change programmes in the future."

Muriel Barre

Muriel Barre

Founder and Director

Nexgen Innovation Consulting Ltd

Nexgen Innovation Consulting Ltd

  • "I worked with Pardeep while we were leading the implementation of Customer Protection Regulations (ie. PRIIPS, IDD) and GDPR for HSBC Group Insurance. He is very structured, organised, a good presenter and strong communicator and managed senior stakeholders very well. He was well regarded by his peers and the management team. I have enjoyed working with Pardeep and hope we can collaborate again to deliver other large complex change programmes in the future."

    Muriel Barre

    Founder and Director

    Nexgen Innovation Consulting Ltd

  • "Pardeep and I worked on a global data related project in HSBC. Pardeep has a unique blend of consultancy and industry experience, mixed with good relationship management. It is his focus and resilience which sets Pardeep apart, methodically seeking to resolve every issue affecting the progress of the project. I have no hesitation in recommending Pardeep and would welcome the opportunity to work with him again."

    Gavin Robb

    Customer Reference Data Business Outcome Lead

    HSBC

  • "Pardeep has never been one to shy away from a challenge - he takes the initiative and applies his experience and people management skills to deliver results on time and within budget."

    Hugo Brine

    Finance Manager FP&A

    Panasonic Well

  • "Pardeep is passionate about his work and new initiatives in the BA space and always keen to learn."

    Yoong Chung (CIMP)

    Associate Partner

    Synpulse Management Consulting

  • "Pardeep is a person of high integrity and absolute professionalism who works well with people of all cultures. As an IT professional, he has excellent skills in business process mapping and solution implementation in support of ERP implementation as well as continuous improvement processes."

    Siavosh Dehdashti

    CEO and President

    HTD Consulting, Inc.

  • "I have worked with Pardeep at SMSMT as a BPI consultant. He is a people oriented person who gets along easily with his peers and clients, and is well liked by the people he has worked with/for. At work, he is a team player who constantly displays the pro-activeness and willingness to learn and share what he knows. He never shy away from the duties he has been assigned and cares only for greater outcomes. I have every confidence that he will go on to be a great consultant who consistently deliver quality works to his clients. It would be a pleasure to work with him again in the near future."

    Jeff Tan

    Senior Business Value Advisor

    Snowflake

  • "I worked with Pardeep at SMSMT Hong Kong where we both were BPI/BA consultants and worked on several client engagements including business transformation initiatives for a major telecommunications client. I found Pardeep to be energetic, enthusiastic and keen to learn. He is a developing consultant and with further consulting experience, he will be consultant who consistently delivers value and results for his clients. His presence in the team environment was a positive influence to the team and its ability to deliver quality work. I would be happy to work with Pardeep in the future."

    Roger Chan

    Senior Product Manager

    TomTom

  • "Pardeep is a fantastic communicator and provided guidance across our UK sites for the development of student feedback system. I am pleased to say that he is a team player, a kind and sincere individual, and an ideal coworker. I highly recommend Pardeep for any position or endeavor that he may seek to pursue."

    Abeera Khan

    Director Business Transformation

    Global University Systems

  • "Pardeep was ready and willing to provide his expertise, or any other assistance necessary to get the project delivered. He is one of those rare guys who can keep people engaged through presentations and teach you a few new tricks along the way. He has a fantastic working attitude and personality that makes it a pleasure for people to work with him. In addition to being a very strong BA he is also able to deliver insights from data that are meaningful and articulate these back to the business. I consider him to be a self-starter, making him an excellent contributor in any team. In addition to being an effective analyst who offers proven problem solving skills, he is an effective communicator with strong interpersonal and client relationship skills. It was a pleasure working with Pardeep and I would welcome the opportunity to work with him again"

    Dalbir Sehra

    Project Manager

    Blink IT

  • "Pardeep has the best disposition on a daily basis that I've ever seen. He was ready and willing to provide his expertise, or any other assistance necessary to get the project delivered. We worked together for quite some time and, during this period I observed as his name became gradually known throughout the group as a reliable and pleasant fellow."

    Tiago Guinsburg

    IS

    Citi Private Bank

  • "I had the pleasure of working alongside Pardeep, during the strife of 2008 in Banking. Pardeep’s ability to absorb information at an astonishing rate and communicate at the appropriate level ensured that his colleagues were kept on their toes. Pardeep could confidently challenge and backup his decisions if opposed by senior management, which in the industry full of "yes men” showed strong character and tenacity. Overall a rocket of an individual and with the right challenges will go far in the future."

    Sach Varu

    Advisor

    Bilby

  • "Pardeep is a detailed-oriented manager who priorities his work at all time and is also an individual who will not rest until his work is brought up to perfection."

    Thamara Theophile

    Founder/Executive

    Oven Girl Cuisine & catering

  • "Pardeep is a solid performer who is professional, dedicated and has good all round analysis skills. A pleasure to do buiness with"

    Mark Dawney

    Principal Consultant

    Experis UK & IE

Four Part Methodology

Four Part Methodology
Four Part Methodology

Headquartered in Hong Kong, focused exclusively on financial institutions from regulatory reporting and surveillance to underwriting and portfolio decisioning.

01

Define & Measure

We map the boundaries of the decision, its inputs, its rules, its outputs, and the regulator it answers to. Two workshops, an ontology pass, and a list of competency questions that prove the model can answer what the regulator will ask.

01

Define & Measure

We map the boundaries of the decision, its inputs, its rules, its outputs, and the regulator it answers to. Two workshops, an ontology pass, and a list of competency questions that prove the model can answer what the regulator will ask.

01

Define & Measure

We map the boundaries of the decision, its inputs, its rules, its outputs, and the regulator it answers to. Two workshops, an ontology pass, and a list of competency questions that prove the model can answer what the regulator will ask.

02

Structuralise & Codify

We convert the firm's logic into a decision model. The rules become rows in a decision table. The decision structure becomes a process the orchestrator can run. The vocabulary aligns to industry standards where appropriate, and the model's logic is now executable rather than narrative.

02

Structuralise & Codify

We convert the firm's logic into a decision model. The rules become rows in a decision table. The decision structure becomes a process the orchestrator can run. The vocabulary aligns to industry standards where appropriate, and the model's logic is now executable rather than narrative.

02

Structuralise & Codify

We convert the firm's logic into a decision model. The rules become rows in a decision table. The decision structure becomes a process the orchestrator can run. The vocabulary aligns to industry standards where appropriate, and the model's logic is now executable rather than narrative.

04

Audit & Pre-Empt

We back-test against the firm's own twelve months of historical decisions, then stress-test against regulator expectations. What comes out is the evidence pack (a model card, a validation report, a change log, and the governance documentation that the regulator expects to find when the file is opened)

04

Audit & Pre-Empt

We back-test against the firm's own twelve months of historical decisions, then stress-test against regulator expectations. What comes out is the evidence pack (a model card, a validation report, a change log, and the governance documentation that the regulator expects to find when the file is opened)

04

Audit & Pre-Empt

We back-test against the firm's own twelve months of historical decisions, then stress-test against regulator expectations. What comes out is the evidence pack (a model card, a validation report, a change log, and the governance documentation that the regulator expects to find when the file is opened)

03

Deploy & Enforce

We hand over the model, not a manual. It is wired into the firm's existing systems, and any AI agents connect through the Model Context Protocol, the open standard now used across the Fortune 500. The sponsor signs the exit criterion before the engagement closes, and the team operates the model themselves or hands it to any vendor they choose.

03

Deploy & Enforce

We hand over the model, not a manual. It is wired into the firm's existing systems, and any AI agents connect through the Model Context Protocol, the open standard now used across the Fortune 500. The sponsor signs the exit criterion before the engagement closes, and the team operates the model themselves or hands it to any vendor they choose.

03

Deploy & Enforce

We hand over the model, not a manual. It is wired into the firm's existing systems, and any AI agents connect through the Model Context Protocol, the open standard now used across the Fortune 500. The sponsor signs the exit criterion before the engagement closes, and the team operates the model themselves or hands it to any vendor they choose.

Let’s start the right conversation.

Let’s start the right conversation.

Let’s start the right conversation.

Whether you're already running AI and hitting limits, or starting fresh — we help you get the foundation right.

Whether you're already running AI and hitting limits, or starting fresh — we help you get the foundation right.

Whether you're already running AI and hitting limits, or starting fresh — we help you get the foundation right.